Loss aversion: the concept every supplier should be utilising to tackle climate change

India Loader, South Wilts Grammar School

India Loader, from South Wilts Grammar School, is the winner of the third Bank of England/Financial Times schools blog competition. The competition invited students across the UK to write a post on the theme: the economy and climate change.

To help save the planet and gain a competitive edge, cafes should obey a basic rule of behavioural economics by switching from offering discounts for customers who bring their own cups in favour of charging more for disposable ones.

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