Marcus Buckmann, Galina Potjagailo and Shobhit Rawat

What can artificial intelligence reveal about firms’ pricing decisions from text-based business intelligence? We use a large language model (LLM) to quantify pricing narratives from reports documenting discussions during the Bank of England’s company visits. The LLM is prompted to derive scores for output-price changes and decompose them into determinants, including direct and indirect input costs, labour costs and demand. The resulting measures recover economically meaningful signals from firms’ narratives over time, from weak demand following the global financial crisis (GFC) to broad cost pressures and subsequent effects through wage and price setting during the recent inflation surge. The latest narratives point to marked cost increases following Middle East conflict, but so far less broad and persistent than in 2022.
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